Case Study · Sports / Event Marketing
EWCL- Emerging Women’s Cricket Leauge
The Brief
EWCL- Emerging Women’s Cricket Leauge
What We Made
Four Deliverables, One Story
Editorial Design
The Pre-Event Booklet
Editorial Design
The Season 1 Impact Report
How we helped a first-season women's cricket league introduce itself, tell its story on social, and document its impact — through a pre-event booklet, short-form videos, Instagram management and a Season 1 Impact Report.
Client
EWCL, Hyderabad
Season
Inaugural Season, 2026
Our Role
Social Media · Editorial Design · Video Editing
Managed for ~1.5 weeks
EWCL's inaugural season brought 16 teams together for 43 matches over 12 days. A brand-new league has to earn attention and credibility fast — with partners, guests, the press and the players' families.
Our job was to give EWCL one consistent voice across print, video and social, and to leave behind a document that shows what the season actually achieved.
What we took on
Pre-event booklet
Season 1 Impact Report
Short-form videos for Instagram
Instagram management during the season
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Pre-Event Booklet
A four-page booklet that introduced the league to partners and guests: a cover, an About EWCL fact page, the leadership team, and a partner wall.
Season 1 Impact Report
An 18-page report documenting the season - 1 tournament metrics, journey, results, media coverage, testimonials, legacy.
Short-Form Videos
Vertical reels cut for Instagram with EWCL-branded lower thirds and logo bug — dignitary messages and on-ground content from the season.
Instagram Management
Hands-on upkeep of the league's Instagram for about a week and a half, keeping the feed active, on-brand and in step with the tournament.
